Without these fundamentals in place businesses die. It’s not just the idea that counts
its the implementation.
Traditionally we believe salesmen can cold call. This is a huge mistake as most salesmen
will do the ironing before cold calling.
Marketing is the cold calling function. Marketing turns cold customer into warm leads.
Marketing educates. Marketing is what the owner does when he talks to anyone who
will listen about his business.
Marketing is that proud warm feeling you get when you transfer a glimmer of a vision
to a prospect and they return a glance and ask more questions.
Today you have more methods than ever to achieve this and combining these together
can make you go through periods of extreme growth.
Then comes sales, the art of selling .... when we talk I will cover this. To go through
extreme growth you will need structure and dedication. Are you ready? Call 0845 6525012